Core scan
Run one keyword across AI results before changing anything else.
The homepage should do one job well: tell you whether AI engines recommend your brand for a real buyer query. Keep the first pass narrow, then open deeper tools only when the result gives you a clear reason.
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Average rank across the default ChatGPT, Perplexity, and Google AI pack.
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Which competitor shows up above your brand most often.
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Whether the next move is to keep scanning, audit a page, or close a citation gap.
Quick scan
Start with the smallest input that can produce a stable answer.
Default pack: 3 models
Only if needed
Deeper tools stay secondary.
Once the first scan tells you what is broken, then you can move into the narrower follow-up tool. The homepage should not ask users to decide all of that upfront.