Find where competitors get cited and your brand stays absent
Compare your site with close competitors and surface the queries where they get cited while your brand does not.
This page should behave like a standard tool workflow: input first, live result second, deeper explanation after that.
Start with your domain, a few close competitors, and a focused buyer query set. Use the output to find where competitors get cited and your brand still stays absent.
Pick domains that compete for the same buyer conversations, not generic large publishers.
Tools, alternatives, comparisons, and solution queries tend to expose citation gaps faster.
A zero-opportunity result usually means adjust the sample, not that your market is fully covered.
What is a citation gap?
A citation gap occurs when an AI model cites your competitor's domain in its response but does not cite yours for the same or similar query. These gaps represent specific content opportunities — queries where your competitor has earned AI visibility that you have not.
Unlike traditional SEO keyword gaps (where you compare SERP rankings), citation gaps reflect which sources AI models actually reference in generated answers. A domain can rank #1 in Google but never be cited by ChatGPT if its content structure doesn't meet AI extraction criteria.
How the analysis works
The tool generates a set of industry-relevant queries based on your domain, competitor domains, and optional seed keywords. It then analyzes AI model responses for each query to identify which domains are cited as sources. The output groups results by query and highlights where your competitors appear but your domain does not.
Each gap includes a recommended action: create new content, improve existing content, or pursue digital PR to earn citations from authoritative sources that AI models already trust.
Turning gaps into content strategy
High-frequency gaps: If a competitor is cited across many queries for a topic, you likely need a comprehensive content piece (pillar page or resource hub) targeting that topic.
Single-query gaps:These often indicate specific factual claims or data points the competitor publishes that you don't. Publishing original research, case studies, or benchmark data can close these gaps.
Authority gaps: Sometimes the competitor is cited because third-party sources link to them more. In these cases, a digital PR campaign targeting the same publication ecosystem is more effective than content creation alone.
Combine with other tools
After identifying citation gaps, run an AEO Audit on the pages you plan to create or improve. Make sure they pass all 17 AI discoverability checks before publishing. Then use the Quick Scan to verify whether the new content starts appearing in AI responses within weeks of publication.